Inc domain name registrations are open, but is it worth getting one?


Companies interested in a .inc domain name will have to pay $ 2,500 per year in registration fees.

There is a new top level domain that seeks to provide businesses with a home on the Internet, as an alternative to .com or .org. The .inc registry, opened on Wednesday, joins the fray of more than 1,000 generic top-level domains (gTLDs) open for registration following ICANN’s decision to allow the creation of arbitrary top-level domains in 2013 .

The .inc registry is positioned as “an intuitive domain ending literally” means business “” and “the black card of the Internet”. This is a distinction the initiative most likely deserves, as Intercap Registry charges $ 2,500 per year in registration fees for a .inc domain name – a steep price compared to the $ 12 per year that Google Domains is charging for. a .com domain.

SEE: Domain Name System (DNS) Policy (Tech Pro Research)

However, registering a .inc domain name has business advantages that other gTLDs do not. The company has offers such as “up to $ 1,000 in free transaction fee credits” from Square and “free basic training, name verification, tax ID number, minutes and settlements” from LegalZoom, in addition to other benefits of Intuit, Google Ads, WeWork, Indeed, VistaPrint and others. These perks can slightly reduce the initial costs, although they are not recurring perks, making the proposition value of these perks less useful after the first year.

Launch spokesperson Shayan Rostam also claims the introduction of .inc protects against cybersquatting, or registering a domain containing a bad faith trademark to sell it to the trademark owner at an inflated price. . Cyber ​​squatting is technically illegal in the United States, although jurisdictional issues limit the effectiveness of regulation. Likewise, the cost of going through arbitration channels to force confiscation of domain names is a long and expensive process, giving cybersquatters a five-figure profit margin by simply offering a domain for sale at a lower price. at the cost of arbitration.

Registering a .inc domain name, for comparison, is essentially too high for cybersquatters to derive any significant profit from, though this “fix” does little more than change the pocket that money goes to. would go.

How to register a .inc domain name?

Prior to general availability, there are two early bird registration periods. The first is from March 27 to April 30, and “is exclusively reserved for trademark owners to secure their intellectual property,” according to Rostam. The “public priority†period is April 30 to May 7, to allow organizations to register variations of trademarks or “or other areas that are important to their businessâ€. Registration fees are higher during this period. For trademark owners, the fee is $ 3,600, although the fee increases to $ 59,999 when the public priority period opens.

Interested organizations can register domains in authorized registries. A list is available here.

Do I have to register a .inc domain name?

Understanding of gTLDs by the general public is still not particularly high, so most companies have stuck with .com despite other options available. The .biz TLD, introduced in 2001 in an attempt to alleviate the .com TLD congestion, has stagnated at 2 million registrations for about 10 years, even without the premium charge charged by .inc. (Rostam states that “.biz does not look or does not look professional, and it is frequently blocked by spam filters because .biz is commonly used by bad actors.†The allegations spam, at least, are true.)

For comparison, the .llc gTLD was launched in mid-2018 and had 6,399 registered domains as of March 25, 2019. If your business is smaller, it may be worth considering at $ 30 per year, although it is easy to imagine that people are trying to grab due to a lack of public awareness of this gTLD.

To Intercap’s credit, there are no undue restrictions on how you can use a .inc domain name. The use of one for internal systems, such as an employee portal, is permitted.

Ultimately, registering a .inc name is hard to recommend unless your organization can afford a recurring fee of $ 2,500, when much cheaper options are available.

To learn more about gTLDs, find out why rampant spam and declining registrations show new gTLDs have limited business value, why ICANN’s generic top-level domain rules are causing major headaches for businesses online and how internationalized domain names create phishing risks.

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jacoblund, Getty Images / iStockphoto


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