InternetNZ reports boom in demand for .nz domain names


InternetNZ today revealed that during the Alert Level 4 lockdown, websites with .nz domain names received more traffic than ever before as New Zealanders increased their internet use in the past. isolating, working and learning at home.

Activity in the Domain Name System (DNS), which measures requests for .nz domain names, has seen steady increases of 5-7% week after week since the lockdown began.

Government websites in particular saw an increase in the number of unique visits, with websites with the suffix seeing a 40% increase in traffic from before the nationwide lockdown. was added to the registry around March 16. Spikes in traffic to this site usually correspond to government press conferences at 1 p.m., according to InternetNZ.

InternetNZ CEO Jordan Carter says it’s a fantastic example of using a website as a useful information hub.

“Many Kiwis rely on the site for up-to-date and relevant information on COVID-19,†says Carter.

“Information sharing is crucial, especially during a crisis situation, and a website is a simple way to ensure that the same information reaches many New Zealanders at once.”

As the lockdown began, supermarket websites saw a surge in traffic as New Zealanders sought food delivery online as an alternative to waiting in lines to enter a supermarket.

Unsurprisingly, websites with .nz domains linked to the tourism industry have seen their activity decline steadily, losing up to 40% of their activity from the pre-March 9 lockdown benchmark.

According to InternetNZ, peak traffic occurs on weekdays between 10 a.m. and 11 a.m. and again at 4 p.m.

Spikes in .nz domain name registrations were seen in the month New Zealanders stayed at home, as more businesses across the country decided to go live.

“New Zealanders were using the Internet more than ever during Alert Level 4 and many companies are considering how they could be online during Level 3,†says Carter.

“With Kiwi consumers looking to support local businesses, now is a good time to explore how you can connect and show your local presence with a .nz domain name.”

The data shows that the most popular words included in recent domain name registrations include “online”, “kiwi” and “shop.”

The InternetNZ update comes as reports of an unprecedented increase in Internet use in New Zealand continue to circulate.

Vodafone NZ announced two weeks ago that the Alert Level 4 lockdown has created “incredibly high” demand for its Internet services, straining its network infrastructure.

The Internet Service Provider (ISP) reported a 20% increase in mobile and fixed data, and a 25% increase in rural broadband (RBI) for peak hours and 40% for off-peak hours.


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